Fast Fashion Ads
Ad Campaign, Web Banners, Print Posters
Fast Fashion Ads
Ad Campaign, Web Banners, Print Posters
Design Challenge- Targeting teens and young adults, this campaign takes a firm stance against overconsumption and fast fashion. It aims to present hard-to-face truths in a way that resonates without relying on shock value. By tapping into the very systems of consumption, this campaign seeks to inspire young people to break the cycle and rethink their relationship with fashion and sustainability.
Design Solution- This campaign hooks the audience with eye-catching, trendy clothes, only to reveal the harmful effects of fast fashion. The Instagram ads are designed to appeal to young, internet-savy users, initially mimicking a shopping ad but inviting a closer look at the deeper message. Meanwhile, the traditional media posters are strategically placed in high-traffic areas like school hallways and popular photo spots, ensuring they reach the target audience in their everyday environments.
